About Us

 About College Financial Services  J. Edward Dalton, Sr., President and PFP ( Professional Financial Planner)

Purpose: We assist families through the maze of college selection, the admissions process, scholarship/grant identification, financial aid application process, and show them how to position themselves to qualify for the maximum financial aid. I advise and counsel students and parents throughout the college experience, from college and career selection through graduation and grad school. I help reduce the anxiety caused by the rising costs of education by recommending federally accepted methods of reducing your out-of-pocket expense, while simultaneously increasing the amount of financial aid for which you may qualify.: College Financial Services, Inc. is  a Registered Trademark.  

Mr. Dalton has served as President of the National Association of Professional Financial Planners (NAPFP) for two years. He was a member of the International Association of Registered Financial Consultants (IARFC),  Virginia Association of Student Financial Aid Administrators (VASFAA) and Southern Association of Student Financial Aid Administrators (SASFAA). He has been inducted into the third edition of the International Who's Who of Contemporary Achievement based on his accomplishments during this decade. Mr. Dalton has served as a member of the Board of Directors for Old Dominion University's Insurance and Financial Services Department, as well as a member of the Board for The First Tee of Hampton Roads at T.P.C. in Va Beach.

Education: Mr. Dalton attended Purdue University and received his Bachelor of Science in Business Administration from Brighton University with a concentration in finance. He has also earned the Professional Financial Planner (PFP) designation from Old Dominion University.

Activities: Mr. Dalton has been a comprehensive financial planner for over 25 years. He is one of only a handful of Advisors in the country who specializes in college financial planning. He lectures and conducts seminars nationwide on investments and college planning. He prepares customized financial planning strategies for families and individuals to provide them the best available financial aid package. Mr. Dalton was the host of the WNIS & WTAR "ASK THE EXPERT" radio talk show for over five years and was formerly the host of the radio talk show "ANSWER LINE." He has appeared on WAVY TV channel 10, WVEC TV channel 13, WPEN TV channel 62 and WTKR TV channel 3 with Jane Gardner on "Live at Nine." He has been published in U.S. News & World Report 1998 Annual College Guide, Smart Money On-Line Magazine and Quicken On-Line Magazine. He is a member of Spring Branch Community Church in Virginia Beach, VA.  .     

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College Financial Services, Inc.

3150 BURNS DR, The Villages, FL 32163-4203, US

(757) 498-9765


Wednesday- Friday: 8:30 am to 2:00 pm

Saturday: By appointment

Sunday: Closed

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